For DigitalAgency.com, this is Showtime.
It's hardly auspicious though: No clients. No income. No staff. No offices. Just me.
(Apart from that things are going gangbusters.)
I'm starting up with little more than, what I hope is, the right attitude. A ton of enthusiasm, and a great desire to see what it's possible to achieve on, with and because of Web 2.0.
What I bring to the party is 25 years of experience of doing it the old way, as a copywriter and small agency owner. But for the last few years I've been evangelising the impact of the web on our business, and advising anybody who'd listen, to take it seriously and gear up for it.
I suppose now, I'm taking my own advice. (And thankfully, the world is catching up, and the pain of web 1.0's false start, seems no more than just a bad dream.)
We can all start anew, and see what's possible.
When I was 17 I used to wallpaper my entire bedroom with ads from the Sunday magazine supplements. Great ads, full colour dps's of inspiration and craftsmanship.
They filled me with wonder, envy and a burning desire to be part of it.
With Web 2.0, history repeats itself.
The way I feel about working and growing in this new marketing environment is every bit as intense as when I was a teenager starting out in advertising. Only this time, hopefully, I'm a bit smarter and have more to offer.
Launching DigitalAgency here and now, is part online experiment, part exercise in collaboration and an energetic exploration into personal and business growth.
Bring it on.