I’m not trying to impress you by name dropping here, (when you see the details of the kind of work I’ve actually done for these brands, you’ll see that I’m not going to give Mother any sleepless nights.)
However, I hope it shows how I like variety, can adapt to lots of disciplines and varied briefs
1. Microsoft. (Freelanced, working on creative development at Mason Zimbler a technology agency in Bristol. MZ have a chunk of the M$ Developer, B2B and Student Relationship accounts.)
2. Adobe. (MZ again, working on the new amazing version of Acrobat and Reader.)
3. Bank of Scotland. (Working for Whitespace on creative content for corporate business pages.)
4. GP Plus. A private medical practice I helped develop a corporate i.d. for with
the Designer; Lucy Richards. The idea was that all advertising, sales
literature and corporate graphics, where written in the Doctor’s own
Everything was of course, totally incomprehensible. (Hence, subtitles under each bit of promotional item, translating whatever the Doc had written.)
5. Graham Cornthwaite. This boy truly is a world class Photographer, who's work has appeared in D&AD quite a bit. But, an ex-Art Director at Collett's, he’s also got a good eye for other peoples work.
When living in Rome he bought 30 processed super-8 films from a flea market. These old films had never been picked up by their owners from the chemist they’d left them at years before.
We are now painstakingly cataloging everything on them in the hope of coming up with some Technicolor gems from the 60’s and 70’s
To cut together something wonderful, and beautiful of trendy Italians from way back when, and sell it on to Prada or some other primo Italian brand.
DigitalAgency, and particularly Alice with her passion for Photography, also represent Graham. And are helping him with his Blog and online marketing.
Oh, and Graham was Mike's wedding photographer, and has agreed to do it again, however many times this is necessary, at the same 1992 prices.
6. Baby Yoga. DigitalAgency are currently developing, with production partners, a baby friendly yoga and relaxtion dvd aimed at young Mum's and their sprogs. It's based on a on a weekly course that's been successfully running for several years. The idea is to distribute the dvd to young Mums who, because of geography or poverty, are unable to get to, or afford the course. One idea is to approach the private sector, or indeed social services departments for funding.7. Boots. Last year, on behalf of a somewhat challenging client, we pitched a NPD idea to Mother and Boots over an agonsingly slow eighteen month period. The idea was to launch an innovative new baby product. Eventually Boots dithered, the main client bottled-it, and (due to totally unconnected reasons), Mother lost the business. Oh Hum.
8. MessageLabs. The launch of a big, shiny, new advertising campaign for the world’s leading email protection experts. Great fun, lousy money.
9. Yell/Mother. Pitched an idea to Mother about a way for Yell to monitize a new online product. Mother, who we're pitching for the business, liked it, and included it in their proposal.
10. Orange. Alice and I have had a NPD idea that would be great for a mobile phone company. (We think Orange might be the best people to pitch it to.)Before we do, we have to film a kind of undercover documentary/reportagy movie in a bunch of mobile phone shops. Which should be nerve-wracking/fun depending on which school of psychology you subscribe to.
We'll blog our progress as and when things develop.