Adidas bounce into SecondLife:

This is pretty cool.

RiversRunRed and Adidas are promoting a new shoe, the a3 MicroRide in Second Life.

They've built a virtual store in there. (Nothing new there of course, but they've come up with a belter of a product demo idea.)

Your Avatar buys the shoe and wears it around SL. As you move/walk/run, the shoe demonstrates the product characteristics of bounce and flexibility.

Wearing it in real life is a bit like walking/running on a mini pogo stick, so that's how you appear to move in SL.

Neat.

(From a post that 'ran' in ClickableCulture.)