Truth:

I read a post earlier on Russell's blog about a Howard Gossage book that's just been re-published.

Known as "The Socrates of San Francisco, he's also been described as: 'The first interactive adman.'

(Howard Gossage that it, not Russell. He's known as the Socrates of a 'Nice Cup of Tea and a Think'. I think. But I digress.)

Incidentally, in an article here, Gossage talks about the demise of billboard advertising, (this is in 1960, incidentally, yes, 1960.) In the article he includes a poll to canvas his readers opinion.

At a time when a fair few blogs are embedding online polls into posts, it's yet another example of his vision, pre-futurist futurism and consummate aheadofthegameism.

Russell's post links to AdBuzz, a site where you can order the book, and I commend you to do so. But what a bang for your buck when you go there. There's a wonderful archive of all time great radio and TV ads from the US.

Gobsmackingly potent stuff.

Particularly the anti-tobacco company ad called simply: Truth.

In my book, (and oh how I wish it were in my book),  one of the most powerful ads you'll ever see.

Make that one of the most powerful anti-advertising ads you'll ever see.

Something I would guess Howard Gossage would approve of: