AdAge has a great article about how this online ad for Dove outperformed the megabucks cost of a SuperBowl ad.
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» youtube officially beats superbowl from All For You
Ad Age tells about how, for the Dove Campaign for Real Beauty, a youtube video beat out the superbowl for ROI.
Welcome to the internet age.
If you too want to join this whole internet thing, even though it probably is just a fad, come tal... [Read More]
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