I wrote about YouTube dusting SuperBowl with the Dove campaign. (Giving a shout out to AdAge where I saw the story originally.)
I'm happy, (or should that read smug) to report, Google gave our post on a post a higher ranking than the original.
Who says plagiarism doesn't pay?
(Or as a venerable old Creative Director said to me years ago: 'It's better to come up with a good second-hand idea, than a crap original one.")