There's a great post over on Google SightSeeing about keeping up with the Joneses.
The researchers there have analysed aerial shots of the affluent Corstorphine area of Edinburgh, and discovered a craze for trampolines in a host of back gardens.
This follows on from a great observation on the need for full sized tennis courts, squeezed cheek by jowl into US suburban back gardens.
I suppose the have-not parents in these areas are constantly being pestered by kids who want what their friends have.
This got me thinking, perhaps this would be useful intelligence for maintenance companies, or indeed a way of spotting trends in a geographic area, then marketing to the have nots?
Maybe there's a new marketing job spec, Aerial Analyst?
Take the potentially scary marketing concept of 'We know where you live' and we know what you want to dizzy new heights.