I was a bit grumpy yesterday.
To cheer myself up I had a really good cull of my subscriptions to online newsletters, raggedy feeds, and followers/rubbishy mailers/pokers/and shabby app pushers on some of my social networks etc. (Always makes me feel a bit better, a bit less inundated, a bit 'lighter'.)
One of the newsletters I hit unsubscribe to was from Search specialists BigMouthMedia.
(No offence to the quality and regularity of the newsletter, more a realisation that I'm increasingly time poor and rarely get round to reading many email newsletters nowadays. (And as someone so sagely said recently, "If stuff is really important, it finds me anyways, through some channel or other".)
Soon after hitting 'unsubscribe' in my mail reader, I got a really nice email back from BMM's Head of Search; Andrew Girdwood.
Not only was this response a terrific social gesture, un-automated, personal and lighting-fast, but it also let me know that I could, as alternative, follow BMM on Twitter.
Which I did immediately.
If only more online brands were as switched on, pro-active and social as BigMouthMedia.
Whereas my experience has been that too many vendors of online solutions, (including ad agencies, digital agencies, social media 'experts' etc) are increasingly being infiltrated by spivvy chancers jumping on a currently convenient social bandwagon. Names and details withheld. But in the dark watches of the night, you know who you are.
(Oh dear, I must still have a bit of the grumps lingering from yesterday. Better wrap it here.)