Or so says, Leonard Speiser, founder of Twitter application platform, Twables, who is a guest writer on Techcrunch today.
"Business hours are dead. 24/7 is the new 9 to 5. Real-time messaging means that anyone can start talking about your product at any time and that talk can snowball before you know it."
I think he's right. And I also think a lot of less switched on companies aren't getting the implications, benefits, and it has to be said, potential problems inherent in the real time, or 'live' web.
He also comments, in something of a wake-up call article for many individuals, organisations and brands:
"The pace at which things spread is now so close to real-time that it almost erases the line between past and present. Real-time communication invites the world to experience your life with you, as it happens."
It an interesting and timely read, which you can find in it's entirety here on Techcrunch.
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