The ads are destroying YouTube. At least this one is. It is a video ad for sustainable energy company from Spain called Acciona. Yeah, I had never heard of them either.
The video starts with this Euro-dude in a suit starting to blow up and crack apart like he’s made from plaster. Halfway through, the actual video player crack in half, and all of the surrounding parts of the site shake and fall away, while an annoying voiceover is saying something about rebirth. I don’t know, maybe it makes more sense in Spanish.
The visual effect is interesting, but feels like a gimmick since it’s already been done before to much better effect by Nintendo. A year ago, they used the same collapsing webpage motif in a video ad for Wario Land: Shake It. At least that made sense.
Website: youtube.com Location: San Bruno, California, United States Founded: September 11, 2005 Acquired: October 9, 2006 by Google for $1.65B in Stock YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload… Learn More
Information provided by CrunchBase
« Google | Main | Test audio upload pls ignore: »
Saturday, November 07, 2009
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345198da69e201287560484e970c
Listed below are links to weblogs that reference YouTube Is Falling Apart Again:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Contact us
Office: 0131 557 4516
Mobile: 0787 294 3883
twitter.com/mikecoulter
linkedin.com/in/digitalagency
flickr.com/digitalagency
skype: 'DigitalAgency'- Email:
My Digital Doorways:
more stuff:
Recent Posts
- I love my bikes.
- Danger: falling large furry objects « Antidote
- Is it a Good Idea to Have Ads in Tweets?
- City Brights: Kit Yarrow : Attracted to brands on social media?
- Retweets Are Hot. Will Retweeting Ads Be?
- Matthew Walker 'the pudding' by Mother London - view ad creative on Campaign
- Replay France v Ireland - Support now! - Twibbon.com
- Edinburgh Coffee Morn Stop Frame
- The RSPB: Lapwing
- Demo'ing posterous
Recent Comments
- social media stations on Sneaky/inventive ad placement in FaceBook photos:
- Ewan McIntosh on Edinburgh Coffee Morning. Friday 28 August:
- bill on Unbelievable service from BT Business Broadband:
- \\john on Unbelievable service from BT Business Broadband:
- Chris on Unbelievable service from BT Business Broadband:
- Lindsey Annison on Unbelievable service from BT Business Broadband:
- Christian Louboutin Pumps on Please ensure that @300miles doesn't come up short:
- Tamar Weinberg on Tamar Weinberg Social Media Book:
- Chris Miller on Tamar Weinberg Social Media Book:
- Chris Miller on Blogging less, tweeting more, AudioBoo:
Search this blog with Google:
November 2009
Previous life:
www.flickr.com 
digitalagency's' Mike's Advertising Copywriter Past. photoset
BlogRoll
- (The inimitable): we are social
- 30gms
- Andy Polaine's PlayPen
- Arpi's Blog. Fred's Photo's
- Asi Sharabi's 'No Man's Blog'
- Boing Boing: A Directory of Wonderful Things
- BrandDNA
- BrandTarot
- Chroma
- Coudal
- D&AD
- Iain Tait's CrackUnit
- Jamie's Terinea blog.
- Logic+Emotion
- MicroPersuasion
- MIT Advertising Lab:
- Paul Beelen
- Robin Grant's Brand Republic Blog:
- Russell Davies
- Scott Weisbrod
Comments