I think it looks pretty cool.
It's kind of like the front end of friendfeed.
What I mean is that just as friendfeed aggregates all the stuff that you (and friends) post in the social space, pixelpipe is a dashboard for 'publishing' this stuff from one place.
(Penny drop moment for me. Completing the 'social-dashboard' circle.)
This was sent from desktop. Now off to checkout iPhone version.