Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail.
In most mature markets — such as the U.S. — the trend is reversed on PCs; consumers spend more time on e-mail (5.1 hours per week) than social networking (3.8 hours).
The study, which tracked the online activities and behaviors of nearly nearly 50,000 subjects between 16 and 60 years of age in 46 countries, cited “the increased need for instant gratification” as well as “the ability to offer multiple messaging formats, including the instant message or update function,” for the popularity of social networking platforms on mobile devices. More consumers, both in the U.S. and abroad, expect to spend even more time accessing social media on their mobile devices in the future, rather than their PCs.
I have fond memories of the old days of dial-up AOL (and no, not just because they’ve acquired us now). I remember thinking how stalkerishly awesome it was that I could see if another AOL user had read the email I had sent them, if they hadn’t replied yet. Then the Internet had to come along and ruin everything. But wait, a nifty startup just popped onto my radar which brings that functionality to Gmail.
EmailOracle is going to seem like a nightmare to some people at first glance. But it’s actually really cool — and smart. The service, which is a browser plug-in, augments Gmail to make it easy to track any message you send, get analytics on it, and send yourself reminders about the email if you don’t hear back in a set number of days.
How does this work? It’s simple really. EmailOracle inserts an image into each email you send. When that email is opened by the recipient, a call is made to EmailOracle’s servers to get that image. And this lets them know the email has been opened. They then send that information to you by way of a dashboard that is built into Gmail thanks to the plug-in (or on their site).
and other mail-tracking services use as well. But MailChimp and the rest are mainly geared towards email marketing. EmailOracle is going right after individual users.
The service includes a base, free layer which allows you to track up to 20 emails a month. People who wish to track more can sign up for the Basic, Deluxe, or Pro accounts which cost $9.95, $19.95, and $99.95 a month, respectively. Each tier gives you access to a higher number of tracks per month (Pro goes all the way to 10,000), but Deluxe and Pro services also allow you to have customized signatures. This means you could do a 1 by 1 pixel image for the tracking — meaning it would be basically invisible to recipients.
That last bit may be a little unnerving to some. After all, I think we all lie from time to time about not having read an email when we actually have. But EmailOracle does allow for opting-out of this tracking if you click on the image in the email you receive. But again, if that’s a 1 by 1 pixel image, you’re probably not going to see it.
In terms of installing the plugin and giving EmailOracle access to your Gmail account, the company has this to say:
We take privacy and security seriously. We never store anyone’s emails on our servers, only the minimum information needed to provide email metrics (only information found in the email header, only for those emails on which the user requests metrics). We also use Gmail’s OAuth feature so that we never store any passwords, and we use SSL encryption so that no one can eavesdrop on the user’s tracked emails as we display them to him or her.
Aside from the tracking ability, the reminder notifications are very useful too. Overall, this seems like a very useful add-on for Gmail. And maybe the best one ever depending on how creepy you are.
The EmailOracle team was nice enough to offer 500 TechCrunch readers 200 additional tracks a month for free if you sign up with the code TECHCRUNCH1010.
Your “I didn’t open your email yet” excuse just went extinct.
Gmail, also known as Google Mail, is a free email service with innovative features like “conversation view” email threads, search-oriented interface and plenty of free storage (almost 7.7GB). Gmail opened… Learn More
As the advertising market recovers, two clear winners are emerging: the internet and television
Sep 30th 2010
AS WESTERN economies slid towards recession three years ago, media and advertising executives began to ask worrying questions. Would the advertising slump prove structural or cyclical? Would marketing money return to all media, or just a few? The answers are becoming clear. There are two surprises, says Sir Martin Sorrell, chief executive of WPP, the world’s biggest ad agency. The first is the health of the American advertising market, which has benefited from government stimulus. The second is the recovery of old media.
The patent being contested – U.S. Patent Number 6,247,130, titled “Distribution of musical products by a website vendor over the Internet” – would essentially prevent all these companies from using any type of online store environment which allows them to provide song previews, a shopping cart or even an application to play back purchased music.