Yes. Thank you everyone who reminded me I made a gaff or two above. The audio equivalent of a typographical error. It is of course, Dave McClure, not Doug as I say in the audio track. My apologies to Dave, and of course, er, Doug. (Whoever you are.)
Oh, and I think I also make a slip and refer to Tamar as Tamara. Sorry Tamar.
Dear me. My career in online video appears to be unravelling before my very eyes.
None of which of course detracts from the most pertinent point, that this, is indeed, a terrific book.
I used to paper my bedroom wall with great ads from the Sunday Times.
I used to try and write like David Abbott, Tony Brignull, Mike Lescarbeau, Tom McElligott and Ed McCabe.
(And failed of course.) (And if you don't know who these guys are, Google them now. No, on second thoughts, if you don't know who they are, forget it, you're not actually that interested in copywriting.)
I used to think in this era dominated by the internets, that the days of classic, wonderful, scarily powerful writing had long gone.