
This is e-luv a first time novel from Dave Roberts, a pal of mine in New Zealand.
Before I tell you to go out and buy the book; a bit of background:
20 years ago Dave and I were trainee copywriters in a somewhat grim and grimey Northern Ad Agency. One day, a bullying account handler came in and had a heated discussion about a brief he'd put in. Dave said it was misleading and certainly not honest, legal, decent and truthful. The suit told him to shut the chuff up and just bloody well write the ad based on the brief, and do as he was being told. (The implication to the young boy being; He'd better just do as he was told, if he wanted to stay on at the agency as a writer.) They say revenge is better served cold, so Dave wrote the ad, and, once it appeared in the newspaper, he cut it out and wrote a letter of complaint about it to the Advertising Standards Authority. To my knowledge, the only time a copywriter has complained to the authorities about his own ad. Genius. And from that day on our friendship was set in stone.
Anyway. Dave now lives in New Zealand and writes novels, or more accurately has written 'a' novel. Called e-luv it charts the adventures of a housebound man as he 'romps' his way through the chat rooms of the early Internet. It's funny, sad, a bit naughty and in so many respects true, true, true.
I'll be writing more about the book and how this first time is doing over the next few weeks.
In fact here at DigitalAgency, we thought it might be a good idea to experiment with the tools and opportunities afforded by web 2.0 to help Dave spread the word about his book. So we're going to explore some online marketing opportunies. Maybe on MySpace and SecondLife.
Here's a link to e-luv on Amazon.
(Disclosure: DigitalAgency get a name check in the book for
providing the struggling new author with a computer to write the thing
in its earliest days. Aren't we sweet.)
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