'Hey, I've had a great idea! Let's start a 'Digital Agency!':

It seems that every time I look at Brand Republic these days, every advertising agency on the planet is ‘repositioning’ itself as a ‘Digital Agency.’

Good idea.

But I have to smile ruefully when I see the ‘Digital Agency’ news feeds.

In 1997 I saw how the web and advertising were going.

It occurred to me that a Digital Agency was indeed a good idea.

I’d bend anybody’s ear who’d listen, and tell them I thought Digital Agencies where a big deal.

Trouble was nobody was listening 10 years ago, nobody I spoke to really ‘got it.’

In frustration, I registered the domain DigitalAgency.com, and waited patiently for the world to catch up.

Looks like they did.