Day One.

For DigitalAgency.com, this is Showtime.

It's hardly auspicious though: No clients. No income. No staff. No offices. Just me.

(Apart from that things are going gangbusters.)

I'm starting up with little more than, what I hope is, the right attitude. A ton of enthusiasm, and a great desire to see what it's possible to achieve on, with and because of Web 2.0.

What I bring to the party is 25 years of experience of doing it the old way, as a copywriter and small agency owner. But for the last few years I've been evangelising the impact of the web on our business, and advising anybody who'd listen, to take it seriously and gear up for it.

I suppose now, I'm taking my own advice. (And thankfully, the world is catching up, and the pain of web 1.0's false start, seems no more than just a bad dream.)

We can all start anew, and see what's possible.

When I was 17 I used to wallpaper my entire bedroom with ads from the Sunday magazine supplements. Great ads, full colour dps's of inspiration and craftsmanship.

They filled me with wonder, envy and a burning desire to be part of it.

With Web 2.0, history repeats itself.

The way I feel about working and growing in this new marketing environment is every bit as intense as when I was a teenager starting out in advertising. Only this time, hopefully, I'm a bit smarter and have more to offer.

Launching DigitalAgency here and now, is part online experiment, part exercise in collaboration and an energetic exploration into personal and business growth.

WoooHoooo!

Bring it on.

Comments

[Roy Duffy]

Hi there Mike!!

All sounds pretty cool - good luck mate

[Manish Sinha]

hi guys... what a great find your blog and the digital agency have been for me. just ysterday i was lamenting the silo like structure of ad agencies on my blog www.indiadrant.blogspot.com! And here i discover a web 2.0 partnership! Do tell me as john asked what your experience has been in the past 3 years. I have maybe a quarter of your experience but would want to take the plunge in web 2.0. atb Manish( a planner from Mumbai, India)

[John Grant]

Hi guys, thanks for the link, I've stuck you in my blogroll too. Your blog is flipping great btw, I can see it being one of my daily reads for sure. I dont agree with Tony Davidson (I didnt often when I worked with him either :) - it's clear to me that he hasnt been through the web 2.0 epiphany that you write so eloquently and enthusiastically about. How's your agency going 3 months on? If you are not too busy I will probably bother you from time to time as my twin obsessions of the moment are web 2.0 and the anthropology of organisations in the network age.
atb
john