Dr Alice Bartholomew joins DigitalAgency:

And Mike's delighted. (In a way that it's impossible to be more delighted about.)

Alice has joined DigitalAgency, as a creative partner. (Yippee! WoooooHooooo! Shut up Mike.)

Her interests span from strategic and creative evaluation, to qualitative research, to photography and the investigation of consumer cultures through visual ethnography.

(Alice will tell Mike, in small words, what that all means later.)

With a doctorate exploring children’s experience of advertising, Alice has a unique understanding of the youth audience and contemporary consumer psychology.

She has a passion for revealing customer insights and identifying exciting opportunities for brands in the evolving media landscape.

Her main role at DigitalAgency, apart from keeping Mike in line, is to add deeper strategic planning and thinking, to complement Mike's creative doing.