DigitalAgency: You know all those organisations who ban social media in the workplace?

Wednesday, February 10, 2010

You know all those organisations who ban social media in the workplace?

New BBC Director Mandates Journalists Use Social Media
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Peter Horrocks assumed the position of director of BBC Global News last week, and he’s not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out.
The new director told the Guardian, “This isn’t just a kind of fad… I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”
On the social media front, Horrocks appears to take the stance that Twitter (), RSS readers and other social media tools are extremely valuable news-gathering resources essential to the output of journalists working in these digital times.