I used to be a copywriter.
I used to paper my bedroom wall with great ads from the Sunday Times.
I used to try and write like David Abbott, Tony Brignull, Mike Lescarbeau, Tom McElligott and Ed McCabe.
(And failed of course.) (And if you don't know who these guys are, Google them now. No, on second thoughts, if you don't know who they are, forget it, you're not actually that interested in copywriting.)
I used to think in this era dominated by the internets, that the days of classic, wonderful, scarily powerful writing had long gone.
(And then I saw this ad for today, from MotherNewYork.)
And realised they haven't.
God bless America.
And God bless MNY.
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